Lara Zander

The primary goal of the Google Ads campaign was to stimulate Big Sky Bravery’s marketing efforts by driving monetary and sky mile donations in hopes to increase the capacity of its programs. We chose to run three campaigns to work towards this goal: a Monetary Donation Campaign, a SkyMiles Campaign, and an Education Campaign. Our team chose to take on each section individually and compete for the best results. I was in charge of the Education Campaign.