Integrated Marketing Communication Plans:
Bridgercare IMC Plan
Overview
This integrated marketing communications plan preforms a S.W.O.T Analysis on Bridgercare and the industry of reproductive healthcare. This information was then used to develop marketing goals and identify a target audience. A set of key marketing messages were formed to best communicate with the now targeted audience. Marketing strategies and tactics were then created to best reach these messages to the target audience. Implementing this plan increases brand awareness and helps to build strong brand loyalty among Bridgercare’s patients. Metrics are also described in detail to measure the effectiveness of each tactic as well as budget plans and an implementation timeline.
This IMC plan will provide direction and suggestions to help Bridgercare develop effective and innovative marketing communications techniques aimed to maximize its success.
Thrive IMC Plan
Overview
This integrated marketing communications plan preforms a S.W.O.T Analysis on Thrive and the industry of family health and developmental care. This information was then used to develop marketing goals and identify a target audience. A set of key marketing messages were formed to best communicate with the now targeted audience. Marketing strategies and tactics were then created to best reach these messages to the target audience. Implementing this plan increases brand awareness and helps to build strong brand loyalty among Thrive’s customers and donors. Metrics are also described in detail to measure the effectiveness of each tactic as well as budget plans and an implementation timeline.
This IMC plan will provide direction and suggestions to help Thrive develop effective and innovative marketing communications techniques aimed to maximize its success.